719-930-5169 info@kwpremier.com

Your Database is waiting for you

Mindset Matters

What’s yours?

Entrepreneurial

Entrepreneurs like trying new things and often jump from shiny object to shiny object.

VS

Purposeful

Purposeful people find a plan that will work & ask to be held accountable

  Building Your Database

  1. Build it with a written plan
  2. Organize it in a CRM & build a good plan
  3. Add to it daily (Pick activities below that you enjoy)
  4. Systematically communicate with it (36-44 times/year)
  5. Work anything that comes out of it like your career depends on it

 

Identify Your Gap

  1. What do you want to take home?
  2. How many closings will that take?
  3. How many appointments to get those closings?
  4. How many do you need in your database to get those appointments?

Every brokerage and market center is different and many have training programs and their own followup plans that they would recommend.  Likewise at KWPremier we’ve got 4 out of the 25 top agents in the county in our office and we openly share our plans that are working with our database.

What % of Database Converts?

Ten to Fifiten Percent if you follow the right plan

Now back it out: Want to make 300k, you’ll need 31 closings and a database of 200-300 have mets depending on how well you followup.  The correct followup plan is key.  Do it wrong and you’ll end up putting all this effort in to building a useless database.

What’s the right plan?

  1. Correct Conversations when you first meet
  2. Correct/Consistant Communications once you have their info
  3. Constantly add value
  4. Fourty Four touches yearly
  5. Automate most of it so you can have a life

Here are a few ways you can build your database

Originally we’d thought to split these up as extravert and introvert activities, but in doing our research found that there was no clear line between who did which activities.  Mainly it was only slight variations in how they executed them.

Get Personal

  • Friends
  • Family
  • Acquaintances
  • Coworkers
  • Friends of Friends
  • Meeting Advocates for lunch/coffee
  • Personally Pop Bye Your Top Advocate
  • Friends of Friends
  • Parent’s From Children’s School
  • All Acquaintances
  • Neighborhood Farm
  • Door Knocking
  • Open Houses
  • Open Houses for Other Agent’s Listings
  • Pop Byes
  • Hold House Warming Parties For Your Buyers
  • Be Purposeful and Develop Relationships with Influencers
  • Build Referral Network With Other Agents
  • Sphere/Client Appreciation Events
  • Thank You Gifts
  • Name Tags

Educational

 

  • Seminars/Workshop
  • Teach Non Real Estate Topics
  • Get Involved in Schools
  • Teach Entrepreneurship
  • Webinars for Buyers, Sellers & Home Owners
  • Educational Blogs/Vlogs

Social media

 

  • Build Facebook Presence
  • Join Lots of FB Groups and Add Value
  • Build Youtube Presence
  • Targeted Social Media Ads
  • Target Your Social Media Contacts
  • Funnel Campaigns
  • Retargeting with Ads
  • Hold Contests and Give Aways
  • Offer Free Services

Build Community

  • Start Recurring Community Events
  • Community Garage Sales
  • Neighborhood Webpage
  • Social Gatherings
  • Start Clubs (Running, Biking, Climbing, Tech, YPN, Stamps)
  • Holding Events and Mingling
  • Join Clubs and Organizations and Add Value
  • Military Events
  • Moms Groups
  • Join/Build Networking Groups
  • Letters to the Editor
  • Write for Local News Source
  • Get to Know Your Local News
  • Offer Free Stuff (Home Values, Staging, etc)

Charities

  • Volunteering
  • Joining Multiple Charities
  • Volunteer at Your Church
  • Start a Charity or Foundation
  • Clothes Drives
  • Food Drives

Online

  • Youtube Ads
  • Pay Per Click
  • Zillow
  • Realtor.com
  • Yelp (build your presence or paid)
  • Google PPC or Build Your Presence
  • Craigslist
  • FB Marketplace
  • SEO
  • Retargeting
  • Funnel Campaigns
  • Social Media Ads
  • Build Up Your Reviews
  • SEO Optimized Blog/Vlog
  • Pinterest
  • Video Tours of Houses
  • Webinars/Classes for Buyers, Sellers & Home Owners
  • IDX on Website
  • Online Coaching
  • Blogs/Vlogs

 

Mass

  • Direct Mail Postcards
  • Write a book
  • Pay Someone to do Pop Byes with Hand Written Notes and SWAG
  • Door Hangers
  • Post Cards
  • Grocery Carts
  • Bill Boards/Bus Shelters
  • Calendars With Relevant Events
  • Branded Directories
  • SWAG
  • Radio Ads
  • TV Ads
  • Newspaper Ads

Enjoy your job!

Build 3-5 legs that will build your database throughout your career.  Ask experts around you which ones will work.  Out of the hundreds of options you can find 3-5 that you’ll enjoy and succeed at.

Then follow the plan!

 

Ask Our Experts

Be Held Accountable

We all need someone holding us accountable if we’re going to reach our potential.  Have a group around you that will make sure you are:

  • Adding to it daily
  • Communicating consistently
  • Continually adding value to their lives
  • Closing everything you get from it

 Check out what accountability looks like

Get help building your plan today

And Win!!!

 

Have Questions?